DH Liberty founder Dara Huang has unveiled a new “shoppable” show apartment at mixed-use East London scheme The Stage.
The 1,142 sq ft two-bed has been fully dressed with pieces and artworks from Huang’s online furniture brand and store, Dara Maison.
Working with an industrial base spec of bare bricks, metals and glass, the design team brought in soft furnishings and sculptural forms to help “soften” the space. “East meets West” is the overarching theme, and the idea is that buyers can shop the interiors and recreate the look.
The development itself sits on the site of Shakespeare’s iconic curtain theatre, and will be the focal point of a new museum opening in 2025. 70% of the resi units at the £750mn scheme – a joint effort by Cain International and Galliard Homes – have been sold to date, including the trio of penthouses.
Amenities available to residents include a lounge on the 32nd floor with views over London, 24/7 Rhodium concierge service, gym, two cinema screens and an arcade with bowling alleys and games.
DH Liberty was set up over ten years ago; current projects range from a hotel in Costa Rica to an apartment in New York. Dara Maison is a JV between Huang and Chris Burch, the American billionaire founder of Burch Creative Capital and co-founder of global fashion brand Tory Burch.
David Galman, Head of Sales, The Stage, Shoreditch: “It’s been great to work with Dara and her team on the new show apartment at The Stage, we’ve been known for setting new standards here and it felt right to align with brands, Dara Maison and DH Liberty, that share in this approach. The final result is superb, and the concept that other future owners, even those who don’t buy this apartment, can shop the interiors and recreate the look is great. It’s been a standout project from start to finish and we’re really looking forward to debuting the new apartment and brand by Dara.”
Dara Huang, co-founder of Dara Maison and founder of DH Liberty: “For the Stage we wanted to create a unique space that showcases and emphasises the incredible history and overall design of the development and space. The design of our show apartment merges the beauty of bold and neutral tones, creating an atmosphere that seamlessly combines practicality with aesthetic allure, enriching the living experience within The Stage.”
In Pictures: Show Apartment, The Stage
£1.765mn (Dara Maison)
